Imagine a website with various buttons, some square, some round, some blue, and some green. This means that we tend to group together similar objects, and distinguish them from objects that differ in their visual attributes. The Gestalt principle of similarity states that when objects share visual attributes such as shape, size, color, or texture, our minds perceive them as belonging to the same group or pattern. Google doodle below is a fun demonstration of using closure, one of the Gestalt design principles. You'll see Gestalt principles in action everywhere if you look closely – from infographics to mobile apps to signage. The introduction of Gestalt psychology paved the way for the idea that what we see is shaped by our expectations, assumptions, and motivations. How is Gestalt psychology applied in design? They are used to arrange elements and information in ways that our brains naturally organize and perceive them.įrom mobile apps to brochures, designers use these principles to deliver visually stunning work and useful experiences. In design, Gestalt principles are the foundation of visually appealing and effective designs. Gestalt also sheds light on how our brains perceive visual elements as a seamless, cohesive whole – from recognizing patterns in images to labeling elements based on proximity and similarity. In short, it describes how things are put together to form a whole object. This fascinating concept originated from the German word "unified whole". Gestalt psychology, which rose in popularity around 1912, is the foundation of the Gestalt design principles. Don't forget to bookmark this guide and share it with a friend who's ready to level up their design skills! What is Gestalt? ![]() Ready to up your design game? Join us as we dive into the world of Gestalt principles, complete with plenty of visual examples. ![]() Want to create beautiful, functional, and usable designs that keep users engaged?Įnter Gestalt design principles, the secret weapon used by top UX designers, UI designers, and others to create products that engage users. 11 Gestalt design principles every UX and UI designer should know
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